While anyone can benefit from a Personal Brand business model, there are five people in particular for whom it’s a highly strategic move.

PERSON ONE: The Successful Entrepreneur

If you have an existing business that you want to drive more sales to, a Personal Brand is the way to do that.

• 82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow

• 66% of Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their personal values

• 58% of older Millennials trust a company or brand more if they feel like they know or recognize its executives

PERSON TWO: The Professional

A Personal Brand is an strategic way to increase authority, leadership, and reputation to build your book of business or clientele.

It's also a great way to open doors to a more diversified income portfolio through affiliates, speaking, books, and many others, as well as diversified way to make an impact.

PERSON THREE: The Burnt-Out Entrepreneur

If you feel like you're in a hamster wheel of:

• Needing clients to bring in revenue.

• Not making any real progress in your business.

...then a Personal Brand may be a good business model shift for you. With a Personal Brand you can still take on clients or complete services if you want, but you are able to expand your revenue opportunities so you don't have to rely on "hamster wheel work".

PERSON FOUR: The Expert, Influencer, or Thought Leader

The person that wants a business model that puts a message, movement, or education first while bringing in revenue from speaking, books, digital products, affiliates, brand deals, content, etc.

The person who is ready to go global with what's in their head & their heart.

PERSON FIVE: The "Extra Revenue Stream" Motivated

First off, being motivated by money is not a bad thing. Money is an amplifier of good when in the hands of good people.

A Personal Brand is a great way for this person to create an extra revenue stream through their passions & without having to start a big business, offer services, and the like. It's a low barrier-to-entry strategy for bringing in money for things they are already doing.

If you resonated with any of these people, you might need to start your Personal Brand.

*national research study conducted by BRAND BUILDERS GROUP*